Breakthrough science still gets sold with broken copy. I write websites, marketing assets, and content for biomedical brands. Every claim referenced. Every draft review-ready.
Generalist copywriters write claims your regulatory team can't approve. Medical writers write prose your buyers won't finish. The gap between the two is where launches slow down and budgets disappear.
I sit in that gap on purpose: trained in the science, fluent in the sale, and built for the review cycle that every piece of medical marketing has to survive.
Scoped, referenced, and delivered ready for your internal or external review process.
SVC.01 / WEB
A full messaging system and page-by-page copy. Positioning, value props, and proof, written so HCPs and B2B buyers instantly understand what you do and why it matters.
SVC.02 / ASSETS
The materials your commercial team hands to prospects, built to advance the deal at each stage with claims that stay consistent across every asset.
SVC.03 / CONTENT
Articles and ghostwritten executive content that builds search visibility and scientific credibility. Every statistic cited, every claim defensible.
Compliance starts before the first sentence, not after the last revision. Four phases, every project:
We map what you can say, what you can't, and what needs substantiation before a word is written.
Copy is drafted with citations inline. Every claim traces to a source your reviewers can verify.
Review-ready files: claims flagged, references linked, formatted for your MLR or legal workflow.
Reviewer feedback implemented fast, with claim-safe rewrites instead of watered-down compromises.
A screen-recorded walkthrough of a real claims matrix and annotated draft, so your review team knows exactly what lands in their inbox.
Scoped packages you can budget before we start. Custom scopes available after a discovery call.
For teams that need specific materials done right, fast.
For companies whose site doesn't say what they actually do.
For brands building search visibility and scientific authority.
ALL PROJECTS BILLED UPFRONT BEFORE KICKOFF · BUNDLE PKG.02 + PKG.03 AND SAVE 10% ON THE FIRST QUARTER
PRICES EXCLUDE APPLICABLE TAXES · OPERATED BY REDWING MESSAGING INC.
I'm Jef van de Graaf, a Canadian copywriter with an Honours BSc in Biomedical Sciences from the University of Waterloo, with minors in Biology and Psychology. That combination is the whole job: understanding the mechanism and the mind of the person reading about it.
For 9+ years I've written for B2B science and technology companies, from medical communications agencies to SaaS and industrial brands. I work solo: the person on the discovery call is the person writing your copy.
Book a 1:1 strategy call with Jef. We'll discuss how your medical brand can communicate complex science clearly, clear regulatory review faster, and convert the HCPs and buyers comparing your solution.
Book Your Strategy Call →